Steps

Coordinate with community groups, religious groups, teachers and local leaders. Building allies with these groups is essential to making your campaign stronger and have a greater reach. These networks can also be utilized to promote the campaign/event before it occurs. You can also coordinate with MHMS health promotion team to receive technical guidance and assistance for your campaign/event or align it with national campaigns being conducted.

Like all activities preparation is key to success. Make sure of the following check list before you start a campaign:

a. Adequate IEC Materials for distribution available.

b. All other materials specific to that campaign or event are available e.g.: vaccines in case it is an immunization campaign or cleaning materials if it’s a cleaning community event.

c. Staff assigned for supervisory roles of volunteers.

d. Volunteers for distribution, if needed.

e. Orientation and briefing of volunteers on the subject of the campaign and event and their individual roles. Roles to include team leaders and documentation.

f. All staff and volunteers informed and fully aware of the reporting requirements.

g. Reporting tools / forms available.

h. Green light for the campaign and event from the authorities sought and given.

i. Community leadership informed of date and plans for the campaign and/or community event.

The following are the steps to implement a smooth campaign / event

a. The campaign/event may take the form of a one-off event or be ongoing e.g. door to door campaign

b. For a one-off event: ensure you arrive on time, brief any volunteers or stakeholders, ensure replenishment and support to volunteers is carried out by assigned staff throughout the even.

c. For an ongoing campaign: carry out activities as scheduled and follow up with volunteers to ensure tasks have been completed and address any issues.

Make sure the reports from the staff and volunteers have been collected and consolidated and distributed to all relevant stakeholders including those involved. Make sure the following minimum information is reported for each campaign and event.

a. Name of the location the campaign and community event took place

b. Date the campaign and community event took place

c. Beneficiaries’ breakdown in age and gender as applicable. Otherwise total numbers of beneficiaries of the campaign and community event that took place.

d. Challenges and Successful experiences

• To capitalize on existing community celebrations for planning your campaigns and community events e.g. health days, maneaba anniversary

• Include some form of entertainment e.g. dancing, singing, and community drama as appropriate to your campaign and community event

• A campaign/event does not have to be large and expensive. Utilize local and community resources available.

• Maximize opportunity to provide other services such as health education or demonstrations during campaigns and community events e.g. talk of importance of hygiene