Key Points

When campaigning for change such as use of latrine it is important to take into account by asking yourself:

• The issue: Is it well understood, or do I need to help build people’s knowledge of it?

• The answer: Is there proof of what works that can be promoted and if not how do I press for investigation of the issue?

• The audience: do I have a good understanding of those I want to influence and how I should communicate with them?

• Materials: Do I have all the materials for the campaign and community event I plan to implement? If not, where can I get these?

• Recognize the efforts of others: Who are your supporters? Campaigning for a cause is mostly done through and with others. Sharing the credit and recognizing the specific contribution of key individuals and organizational partners builds strong coalitions for future efforts.

• Be ready to seize the moment: Are you ready with alternative plans? The circumstances for campaign /Event can change quickly and unexpectedly. You must be ready to respond to unfolding events. This may mean rethinking the priorities and actions for which you are calling.

• Act with integrity at all times: Individuals who campaign for a cause from within an organization must adhere to high professional standards. Like any form of campaign, inappropriately done it can be counter‐productive, but if well done it can be successful and rewarding.

• Some “Don’ts” to remember:

o DON’T be reckless

o DON’T go to war with management

o DON’T publicly criticize your institution, board or minister

o DON’T flout policies and codes of conduct that apply to your workplace

o DON’T make it personal